Far softer than what you would expect from 100% cotton

SuperAirSpin

We use SuperAirSpin for the warp. SuperAirSpin is manufactured using proprietary spinning technology of ours that adds something extra to normal loose twist.
The yarn swells as it gently encapsulates air. So, you FEEL how silky and smooth it is when you touch it.
On the other hand, since we use natural uneven ring yarns in the weft, the cross-hatching is somewhat visible, so it still looks like denim.
Designers as well as consumers are really responding to this soft denim-looking fabric.